CITIZEN

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is known by citizens the world-over. They take an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging their experience toward exploring new possibilities. Their biggest technological breakthrough was the development of a light-driven watch. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable.